If your Instagram feed is filled with nothing but sneak peeks and “look how gorgeous this session was” captions, we need to talk. Instagram is not your portfolio; it’s the experience of your brand.

When you treat it like a dusty portfolio, you run out of content quickly and blend in with every other photographer. But when you start treating it like an experience, one great brand session can fuel your feed for 30 days (or more).

In this episode, I’m sharing how to stop overthinking, use your sessions more strategically, and turn a single shoot into a month’s worth of posts that build reputation, rapport, relationships, and true embodiment of your brand.

03:00 Why Instagram should be more than just a portfolio

07:10 How consistency builds brand recognition and trust

11:45 Breaking down the Rebrand Framework

15:20 Using behind-the-scenes and reintroductions to build your reputation

22:30 Storytelling strategies that create rapport

30:00 Featuring your clients and weaving their words into your marketing

36:50 Sharing social proof the right way (without Canva templates no one reads)

43:15 Evergreen content ideas

52:20 Embodiment: showing up in your own brand, not just telling your clients to

59:00 Repurposing tips to multiply one idea across multiple formats

1:04:00 Why repeating yourself is actually the whole point of branding

CONNECT WITH MADDIE:

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LINKS

Join my 21-Day Instagram Challenge happening inside a private IG chat starting September 1st—simple, daily prompts that help you stay consistent and get visible so you can get more inquiries from IG. 👉 DM me “challenge” on Instagram @maddiepeschong to join us!

Rebrand Group Coaching

Ultimate Personal Brand Session Shot List – Free Download

Full show notes