If your Instagram feed is filled with nothing but sneak peeks and “look how gorgeous this session was” captions, we need to talk. Instagram is not your portfolio; it’s the experience of your brand.

When you treat it like a dusty portfolio, you run out of content quickly and blend in with every other photographer. But when you start treating it like an experience, one great brand session can fuel your feed for 30 days (or more).

In this episode, I’m sharing how to stop overthinking, use your sessions more strategically, and turn a single shoot into a month’s worth of posts that build reputation, rapport, relationships, and true embodiment of your brand.

01:45 – The problem with using Instagram as a portfolio

03:29 – Creating content that works harder for you

07:08 – Building reputation: introducing yourself and your work

09:39 – Building rapport through storytelling

14:56 – Building relationships through social proof

22:19 – Embodying your brand authentically

24:10 – Repurposing content effectively

27:34 – Join the 21-day Instagram challenge

CONNECT WITH MADDIE:

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LINKS

Join my 21-Day Instagram Challenge happening inside a private IG chat starting September 1st—simple, daily prompts that help you stay consistent and get visible so you can get more inquiries from IG. 👉 DM me “challenge” on Instagram @maddiepeschong to join us!

Rebrand Group Coaching

Ultimate Personal Brand Session Shot List – Free Download

Full show notes