This special Industry Spotlight episode of Design Biz Survival Guide shines a light on brands and partners that support designers creatively and professionally. These episodes are our way of sharing valuable resources and insights with our loyal listeners.

Today we speak with Erik Perez, Principal of Hello PR Group, a full-service communications and strategic brand development firm specializing in design, lifestyle, and luxury brands. Erik shares the evolution of Hello PR, his insights on the shifting landscape of public relations, and how his team collaborates with designers to elevate their brand presence. From the importance of storytelling and media relationships to knowing when you’re ready for PR representation, Erik delivers a masterclass on visibility in the design industry.

SHOW HIGHLIGHTS

• Erik shares how his background in fashion PR pivoted into a passion for interior design communications.
• The story behind Hello PR Group’s founding and how it fills a gap for high-end residential design firms.
• Key differences between PR ten years ago versus today—including the rise of digital media and social engagement.
• Insight into what PR clients should be prepared to bring to the table, from project photography to time commitment.
• How Erik and his team evaluate potential clients for strategic alignment and storytelling potential.
• Why visibility through PR is more than just magazine features—it’s about events, panels, and social presence.
• The evolving role of social media in PR and how strategic messaging makes all the difference.
• Tips for designers considering licensing deals or brand collaborations and how PR plays a vital supporting role.

NOTABLE QUOTES

• "Anytime you get to speak about your brand or your firm, that’s PR."
• "We can tell your story, but no one will tell your story like you do."
• "It’s not a sprint. It’s a marathon."
• "We’re only as good as the content we’re provided."

SUPPORTING RESOURCES

• Hello PR Group Website