In today’s episode, I’m chatting with Lena Gott about leveraging Pinterest SEO and Google SEO to increase traffic to your site.

If you’re new to Pinterest and Google, don’t worry. This episode will give you a general idea of what SEO and keywording are. This is how people find you and your products. Lena is sharing some awesome tips on how to use the new Pinterest Trends tool as well. 

If you are looking for free Pinterest resources, we have tons. Check out our Simple Pin Pinterest Planner and our Resource page. We also have an image guide that will help you create the best Pinterest images. We’ll talk about this more in today’s episode! 

Introducing Lena of What Mommy Does

Lena and I have crossed paths at blogging conferences many times. It seems like we always see things eye-to-eye on all things marketing and trends. 

Lena has been blogging for over a decade at What Mommy Does. Her blog is a parenting lifestyle blog, where she writes about meal planning, parenting toddlers, working from home, etc. 

Lena also runs Adventures in Blogging, where she teaches other bloggers how to grow their blog using the methods that have been successful for her over the years. 

Although Lena started blogging in 2008, she didn’t start using Pinterest for marketing her blog until 2015. She played around with the platform when it was launched in 2010, but was confused as to how to use Pinterest for business. 

Creating Pinterest images was a big hurdle for Lena. That is something that was very scary for me as well. But eventually, Lena learned to create great pins through practicing and testing. After a long process, she was able to reach a point where she now loves creating images. 

(If you are someone who struggles with creating images, check out our Image Guide or reach out to learn more about our Pin Design services). 

 

The Role Pinterest Plays in Your Marketing Strategy

We’re a month out from Pinterest giving us an algorithm update, and one of the things they’ve mentioned as being really important is fresh images. 

Lena doesn’t have the time to constantly be creating new images. 

She is more interested in making sure she is creating content that answers the question the Pinterest user is asking. As long as she has great content that answers those questions, she will continue to show up in the search results. 

Related: Using Analytics as a Content Creation Tool

You have to think through what role you want Pinterest to play in your marketing strategy and how much effort and time you can devote to it. If you have limited time, you can’t focus all of it on creating new images for Pinterest. 

Utilizing Pinterest SEO and Google SEO for Traffic 

Lena has focused much of her teaching on how Google and Pinterest SEO can work together. 

Back when Lena started blogging, Google SEO was all she knew. Once Lena started to use Pinterest, she knew that she needed to understand the algorithm. Even though some aspects of the algorithm favored recency and relevancy,