You’ve been told you need to show up consistently on Instagram...so you do. But instead of clients rolling in, you’re left wondering if posting is even worth it. Maybe your consistency hasn’t paid off, or maybe you’ve been ghosting your account altogether. Either way, if Instagram isn’t bringing in new bookings, it’s not about the app. It’s about your content strategy.

In this episode of Take It Personally, I'm breaking down the three types of Instagram posts that actually get clients to book you. I'm sharing real examples, how to position yourself as the go-to brand photographer, and how storytelling can make your content more effective. If you’ve been frustrated with Instagram, this is the strategy shift you need.

01:08 – Why posting on Instagram isn’t working for many photographers

02:16 – The 3 types of Instagram posts to get booked

03:00 – Reputation-building content

05:56 – Rapport-building content

09:40 – Relationship-building content

19:54 – Focus on your content strategy, not just consistency

20:19 – 21 Day Instagram Challenge

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Join my 21-Day Instagram Challenge happening inside a private IG chat starting September 1st—simple, daily prompts that help you stay consistent and get visible so you can get more inquiries from IG. 👉 DM me “challenge” on Instagram @maddiepeschong to join us!

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