“Opportunities are usually disguised as hard work, so most people don’t recognize them.” – Ann Landers

Can you imagine auditioning for Shark Tank while 9 months pregnant? 😲

Allison Ellsworth is the Co-Founder and Chief Brand Officer of Poppi: a delicious, better-for-you soda made with clean ingredients – and one of the world’s fastest growing brands.

The dream began when Allison was in the corporate world, where long days on the road led to a variety of health issues. After discovering the benefits of apple cider vinegar, and experimenting with different recipes in her kitchen, Poppi was born.

From local farmers markets to a Shark Tank deal, then retailers nationwide, Poppi quickly became one of the fastest-growing beverages in the US. 

Today, Poppi is the #1 selling soda on Amazon, with a viral TikTok account boasting 2 billion views. Their celebrity fans include Billie Eilish, Russell Westbrook, Jennifer Lopez, and many more.

I’ve been a big fan of Poppi since they first launched and they deserve all their success.

In this episode:

• How Allison went from struggling with her health to leading the expansion of one of the fastest growing brands in the world.

• The best mindset and business tips for any entrepreneur who wants to get to their next level.

• How Allison and her husband Stephen balance family as their careers skyrocket.

• What it’s like to successfully audition on Shark Tank while nine months pregnant.

Let’s WIN THE DAY with Allison Ellsworth!
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🎬 Episode website (including 4K video version, full transcript, best quotes, etc.): https://jameswhitt.com/184-win-the-day-podcast-allison-ellsworth

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Episode links:

🎯 Take the Win the Day Quiz and download your FREE personalized action plan

⚡ Poppi website

📷 Poppi Instagram

📷 Allison Ellsworth Instagram

🌎 Poppi Tiktok

🦈 poppi Shark Tank audition (when the company was called “Mother Beverage”)

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Timemarkers:

0:16 Who is Allison Ellsworth

2:05 Interview starts

3:10 Success in life after being a C student

3:59 Cut negativity out of your life

6:01 Allison’s career in oil and gas

8:05 Where did Poppi soda come from

10:18 The emotional connection to what you consume

11:50 Selling Poppi at the farmers market (and going all-in on the dream)

14:33 From farmers markets to Whole Foods

16:48 How Poppi appeared on Shark Tank

18:09 Appearing on Shark Tank at 9 months pregnant

20:15 Partnering with Rohan Oza (aka The Brandfather)

22:06 Take the Win the Day quiz and download your action plan

22:57 Rebranding from Mother to Poppi

24:23 Why is Poppi called Poppi

25:20 The fastest growing beverage in history

26:49 Launching a business during covid

28:12 How Poppi become the bestselling soda on Amazon

30:15 Is Coca-Cola buying Poppi

31:00 International expansion

32:09 Best business lessons

33:07 Company culture at Poppi

34:36 How to keep the marriage strong with husband and co-founder Stephen Ellsworth

36:29 How to find balance with investors, kids, and individual aspirations

39:02 Poppi's social media strategy

42:01 How to go viral on social media (TikTok, Instagram, YouTube)

45:28 Affirmation

45:47 Rocket Round

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Onward and upward always...

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PS — In case you missed it: ⁠⁠Why the Modern World is Killing You — and What to do About It with Dr. Gabor Maté (physician): Ep 182⁠