Today we are going to be talking about how much Pinterest growth is reasonable to expect. We’ll be diving into some SPM client case studies across different niches to give you an idea of typical growth patterns and rates. 

If you’re new to Pinterest marketing, being curious about growth is common before you invest in the platform. You want to know how quickly you can grow. 

We have a great episode about how Pinterest marketing is different than Facebook marketing. If you’re coming to Pinterest from Facebook, I highly recommend you listen to that episode to get an idea of the differences between the two. 

If you’re more seasoned on Pinterest, you might have questions about different seasons of growth. 

Regardless of where you’re at the Simple Pin Pinterest Planner is for you. It’s over 20 pages of stat tracking, monthly trends, checklists, and more. 

 

Pinterest Growth Expectations

 

Different Growth and Goals

In one of our previous episodes, I covered one of our most commonly asked questions: “When is the right time to hire a Pinterest management company?” 

This question is often asked in our discovery calls, where one of my team members or I talk to potential clients before they hire us to work for them. 

The second most popular question we get during these calls is:

How much growth can I expect on Pinterest?

Answering this question has been a struggle for me over the years, ever since I started growing SPM. There are so many different factors. Over time, the thing I realized was that there is no “one size fits all” answer to that question. 

Growth and goals are different for each and every Pinterest account. 

Diving Into The Numbers

One of the best things I did was to hire Layne Booth as our data analyst. 

She’s been on the podcast before to talk about Pinterest ROI. Each month she analyzes all our client data — examining impressions, repins/saves, and clicks. The purpose of this exercise is to understand average growth rates. 

In the beginning, we looked at SPM client numbers as a whole. We landed somewhere between 6-9% in our growth rates. We used Pinterest-led sessions (or traffic to your website) as the key metric, since traffic is what we can monetize on. 

We’re conservative when it comes to communicating growth expectations to potential clients. So our standard response the the growth question was 1-3% in our discovery calls. That growth rate represents how many sessions an account can expect to grow, month over month, from using the Pinterest platform.

In “phase 2” of our analytics exploration, what we started to realize is that there were certain account factors that changed the patterns of growth. 

For example, a food blogger account would grow super fast during the high season for food on Pinterest (typically August to February) but travel accounts and product seller accounts would look different. It was hard to nail it down when an account would grow by 30% one month and then have a -15% growth rate...