How can a mini course help you attract coaching clients and build trust before they even book a session?

In this episode, we explore the power of mini courses as a marketing tool for coaches. Many coaches struggle with attracting new clients because potential clients often hesitate, they don’t know if coaching is right for them, if they’ll get value from it, or if they even need it. That’s where a mini course comes in.

We break down how creating a short, valuable course can help potential clients experience your coaching style, get to know you, and start solving a problem; making them much more likely to invest in full coaching sessions.

A mini course acts as a bridge; it reduces risk for the client, builds trust, and allows them to experience transformation before committing to full coaching. We also share how we use Kajabi to create and deliver mini courses effortlessly, making the entire process smooth and scalable.

If you’ve been wondering how to attract more coaching clients without relying on social media every day, this episode is packed with insights, practical strategies, and step-by-step guidance to help you create a mini course that works for you.

Creating a mini course is one of the best ways to attract new coaching clients while providing real value. It allows clients to experience your coaching style, solve a problem, and trust you; making it far more likely they’ll invest in your paid coaching programmes.

If you’re ready to build your first mini course, check out our Kajabi partner page at www.igcompany.co.uk/kajabi to get started with the best all-in-one course creation platform.

 

Key Lessons Learned:

1. Mini courses help clients experience your coaching style, Many people don’t fully understand coaching, so giving them a low-risk way to try it increases trust.
2. A mini course lowers barriers to entry; Some clients hesitate to book coaching because of cost, uncertainty, or lack of time. A mini course solves a small problem first, making coaching feel more accessible.
3. People pay for speed and convenience; If you help someone get a quick win, they’re more likely to invest in a full coaching programme.
4. Your course should solve a specific problem; A successful mini course guides clients through a challenge, helping them feel a small transformation.
5. Kajabi simplifies the process; Instead of using multiple platforms, Kajabi allows you to create, host, and sell your course in one place.
6. A great mini course builds your reputation; Clients who see value in your free or low-cost course will share it with others, creating a natural word-of-mouth effect.
7. Your mini course should connect to your paid services; Don’t just teach, introduce your coaching offer at the end of the course so clients know their next step.

 

Step-by-Step Guide: How to Create a Mini Course:

1. Define the Purpose of Your Mini Course
   • What problem does it solve?
   • How does it connect to your paid coaching?
2. Decide on the Length & Format
   • Keep it short and impactful (1–3 hours max).
   • Consider video lessons, PDFs, workbooks, or a mix of formats.
3. Create Engaging Content
   • Use bite-sized lessons (e.g., three 20-minute videos).
   • Include actionable steps or exercises for engagement.
   • Make it shareable; something clients will recommend to others.
4. Record & Edit Your Course
   • Use Zoom, ScreenFlow, Camtasia, or Kajabi to record.
   • Write a script or outline to stay focused.
   • Keep branding consistent with your coaching business.
5. Host & Deliver the Course
   • Kajabi provides an all-in-one solution for hosting, sales, and automation.
   • If using other platforms, consider Teachable, Thinkific, or Podia.
6. Promote Your Mini Course
   • Use social media, email marketing, and website pop-ups to attract sign-ups.
   • Encourage word-of-mouth referrals from existing clients.
7. Follow Up & Convert Clients
   • Send follow-up emails to engage participants.
   • Offer a special deal or invitation to a coaching session at the end.

Timestamps:

• 00:13 – 00:46: Introduction; why mini courses attract coaching clients
• 00:47 – 02:07: The psychology behind why mini courses work
• 02:34 – 03:55: Mini courses vs. traditional lead magnets
• 04:21 – 05:44: Choosing the right topic for your mini course
• 06:13 – 07:39: The ideal length and format for a mini course
• 08:09 – 09:34: Recording and structuring your course effectively
• 10:03 – 11:46: How Kajabi simplifies course creation
• 12:16 – 13:59: Why follow-up emails are crucial for client conversion
• 14:39 – 15:59: How mini courses create long-term business assets
• 16:27 – 17:55: Offering coaching calls as a next step
• 18:50 – 19:49: Final reflections and action steps

Keywords:

How to create a mini course for coaching clients, Coaching lead magnets that attract clients, Mini course ideas for coaches, How to use Kajabi for online courses, Marketing strategies for coaching businesses, How to turn a free course into paid coaching clients, Lead generation for coaches, The best platforms for hosting a coaching course, How to create digital products as a coach, Using online courses to grow a coaching business,

 

Links:

Kajabi for Course Hosting: www.igcompany.co.uk/kajabi

Take the Coaching Course Quiz: www.mycoachingcourse.com

Purchase our bestselling book ”Deciding to Coach”: https://amzn.to/3UvUe9r

Join The Coaching Crowd Community on Facebook https://www.facebook.com/groups/TheCoachingCrowd/

In Good Company (UK) https://www.igcompany.co.uk/

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