In today’s episode, we are talking about something that has been such a huge topic of conversation: creating Pinterest video pins. We’re diving into how to create them, how to get views and clicks, and current best practices.

Ready to dive in? 

At SPM, we’ve been working behind-the-scenes for a couple of months on a beta program for video pin creation. The first question we wanted to answer was:

Do video pins actually drive traffic? 

While a pin can be really beautiful, and people can enjoy it and maybe even save it for later, the main goal is to get those conversions. That’s what leads to eyes on your products and content. 

So, to answer all your questions about video pin creation, I’m chatting with our former creative director, Tina, who’s been running the beta program. She’s going to share all that she’s learned up to this point. 

Stick around, because she’ll also be sharing three keys for creating your own video pins that convert. 

Before we dig into today’s content…if you have not downloaded the Simple Pin Pinterest Marketing Planner, do it! It’s over 20 pages of monthly trends, stats tracking, checklists, tips, and so much more. 

Simple Pin’s Image Team

The image department at SPM has exploded in the last year. 

Pinterest has said that they are prioritizing new images as fresh content, so it makes sense that our company is seeing an increase in the number of clients seeking out image creation services. It’s so exciting to be taking on more image clients!

The department is still relatively small. It consists of three designers (Quincy, Megan and Katie), and the rock star administrative assistant (Amber). 

A Passion for Analytics Data 

Diving into video pins was a whole new beast for this team to take on. 

Tina is as much of an analytics girl as she is a creative wiz. She believes that when creatives and analytics work together, it “creates magic”. 

Our team wanted to have hardcore analytics data in place from the video pin beta program before the service officially launched. The ultimate goal for the service is for the team to create and design data-driven video pin creatives for our clients.

Related: Why Analytics Should be Defining Your Pinterest Strategy

Awhile back, I recorded a podcast episode with Jennifer Grayeb where we talked all about analytics. Something Jennifer said in that episode really stuck with Tina: 

Data is objective, it’s not emotional.

It’s so easy to get hung up on what we THINK is best for our audience, but we have to focus on what the numbers are telling us in order to actually KNOW. 

If we’re not using analytics to inform our image creation strategy, then we’re missing the opportunity to hand-deliver to our audience exactly what they want more of. — Tina

 

Creating Pinterest Video Pins that Convert

 

Our Video Pin Creation Service Beta Program 

The team opened the beta program to a handful of SPM clients. They tested the following variables: 

* video pin sizes

* audio vs. no audio

* video length

* design techniques

Tina has been a little frustrated with video since it launched on Pinterest. Unlike best practices for standard Pinterest images, Pinterest’s Best Practices for video pins...