If you’ve ever felt like marketing your therapy practice is confusing, intimidating, or just not your zone of genius, you’re not alone. In this episode, I want to help you breathe a little easier about it. Marketing doesn’t have to be reactive or overwhelming. It can be intentional, sustainable, and rooted in long-term success for your business and your peace of mind. 

Whether you’re just opening your solo practice, looking to welcome more clients, or scaling into a group practice, my guest Kristie Plantinga and I talk honestly about what actually works when it comes to digital marketing for therapists. You’ll hear how to keep your practice visible online, how to think about your return on investment, and which tools can help you track whether your efforts are truly bringing new clients your way. 

(00:14:21) “It’s about, did I get a return on the investment that I put into this? It’s the most important thing really, when you’re working with a marketing company.” — Kristie Plantinga 

Kristie is the founder of Place Digital (formerly TherapieSEO) and a passionate advocate for helping therapists understand how online marketing really works. Together, we unpack what private practice owners need to know about SEO, Google Ads, and digital marketing strategy — all from a grounded, therapist-friendly perspective. 

Smart Marketing Strategies for Private Practice Therapists 

Marketing is one of the biggest investments you’ll make in your practice — and it can feel risky when you don’t know where to start. In this conversation, we explore how to make wise, informed choices about where to spend your time and money so you can build stability for years to come. 

(00:05:43) AI Tools Integrated with Google 

(00:07:44) Flawed Marketing and Hiring Strategy 

(00:12:52) Sustainable Growth Through SEO 

(00:13:57) Long-Term Perspective in Marketing 

(00:19:33) Tools to Demystify Marketing 

(00:22:44) Rethinking Marketing for Practice Owners 

(00:24:48) Big Investments, Big Returns 

(00:28:32) Google Ads vs. SEO Costs 

(00:33:17) Proactive Marketing for Therapists 

(00:34:32) Sustained Growth for Practices 

Google Ads vs. SEO: Choosing the Right Path for Your Therapy Practice 

As Kristie reminds us, Google is the gateway to the internet. Whether we love it or not, if potential clients can’t find you there, your practice is essentially invisible. But there’s a catch — Google isn’t always a reliable partner for small businesses. Policies change overnight, and as therapists, we’re rarely their priority. 

That’s why we talk about investing in your marketing before you need it, rather than reacting when your caseload dips. Sustainable marketing is about planting seeds now for the clients you’ll be serving six months from today. 

Kristie shares her honest take on Google Ads — calling Google “a selfish and unreliable partner” — and explains why SEO is a more sustainable, long-term investment. While ads can create short bursts of visibility, SEO helps you build an online foundation that continually attracts your ideal clients. 

How Much Should You Really Spend on Marketing? 

In this episode, Kristie and I walk through what a healthy marketing cycle looks like for different stages of private practice. We talk about setting a budget that feels aligned, tracking what’s really working, and investing in strategies that will continue to pay off over time. 

Marketing decisions made from fear rarely lead to growth that lasts. Instead, we can learn to make calm, confident, and informed choices about where to invest our energy and resources. 

Ready to feel confident with your money?

Are you a Solo Private Practice Owner? 

I made this course just for you: Money Skills for Therapists. My signature course has been carefully designed to take therapists from money confusion, shame, and uncertainty – to calm and confidence. In this course I give you everything you need to create financial peace of mind as a therapist in solo private practice. 

Want to learn more? Click here to register for my free masterclass, “The 4 Step Framework to Get Your Business Finances Totally in Order.” 

This masterclass is your way to get a feel for my approach, learn exactly what I teach inside Money Skills for Therapists, and get your invite to join us in the course. 

Are you a Group Practice Owner? 

Join the waitlist for Money Skills for Group Practice Owners. This course takes you from feeling like an overworked, stressed and underpaid group practice owner, to being the confident and empowered financial leader of your group practice. 

Get to know Kristie Plantinga:  

Kristie Plantinga is a mental health marketer living in Colorado. She is the founder of Place Digital (formerly TherapieSEO)—a marketing agency serving therapists and coaches—and Best Therapists—a therapist directory that vets therapists so therapy-seekers can focus on fit, not quality. When she’s not helping therapists grow and scale their private practices, Kristie can be found snuggling her multiple terriers, sipping a homemade dirty chai, and half-helping her husband cook Lebanese food. 

Follow Kristie Plantinga:  

Get In Contact via email: [email protected] 

Visit her website: placedigital.com 

Explore her directory: besttherapists.com 

 

Mentioned in this episode:

Start Feeling Calm and Confident About Your Group Practice Finances

Feeling overworked and underpaid in your group practice? You’re not alone.

Running a group practice can feel like carrying the weight of everyone’s paychecks — including your own — and wondering if it’s all really worth it.

That’s why I created a free guide called “How to Stop Feeling Overworked and Underpaid in Your Group Practice.” Inside, I’ll walk you through the four keys to becoming the confident financial leader your practice needs — so you can start feeling calm and in control of your money again.

This guide is the first step toward the same kind of financial clarity and confidence I teach inside my deeper program, Money Skills for Group Practice Owners.

🙌 Download your free copy today — and let’s start building a group practice that supports you, not just everyone else.

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