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Episode 1883:

Michael Piperno highlights the growing disconnect between automated communication and authentic connection, urging marketers to consider the human experience behind every email and ad. He also offers practical strategies to make virtual meetings more purposeful, engaging, and less exhausting for all involved, reminding us that clarity, intention, and presence still matter most.

Read along with the original article(s) here: https://www.michaelpiperno.com/personalized-communication-gone-astray/ & https://www.michaelpiperno.com/make-your-virtual-meetings-matter/

Quotes to ponder:

"Highly personalized touchpoints that are too frequent, out-of-touch, or awkwardly invasive actually feel incredibly impersonal."

"A meeting that is interactive will naturally be more engaging."

"Good meetings are planned well, and then facilitated in a way that makes them productive."