Today we’re going to be talking specifically to those of you who sell digital products online (or plan to in the future). There are two business metrics that you MUST pay attention to in order to succeed as a digital product seller — email list growth and conversions.

My guest gives us a great formula for figuring out what type of conversions and sales you need based on your email list size.

I am a big fan of email list growth and love using Pinterest for that reason. It’s the number one reason I use Pinterest for SPM. One of our main opt-ins to get people on our email list is our Simple Pin Pinterest Planner. 

It gives people something really powerful that will help their Pinterest marketing. With 20 pages of monthly trends, stat tracking, checklists, and more, it’s an amazing resource but it’s not overwhelming.

And each year, this planner gets a complete update. If you haven’t done it yet, get the planner today.

Dream Business = Dream Lifestyle

Gemma Bonham-Carter helps online entrepreneurs create, launch, and scale their digital products so that they can create a new revenue stream in their business.

After years as a lifestyle and home decor blogger, Gemma began to speak at conferences. People in the audience kept asking her questions about how she had started selling products as a blogger.

It didn’t take her long to realize that answering those questions on an online platform would allow her to reach many more people. So she launched her first course without any real strategy and opened the doors to the potential of both the income and the impact that was possible through these digital product offerings.

What Is a Digital Product Seller? 

A digital product seller is anyone who creates and sells any type of product that is delivered digitally.

When most people hear this, they immediately think of courses. But there are a variety of online digital product sellers in many different niches. Membership programs (like The Simple Pin Collective), templates, PDF downloads, audio files, and even group coaching programs are all digital products.

Generally, we see service-based entrepreneurs who realize that, number one, they don’t want to grow an agency, and number two, they eventually hit an income ceiling just selling one-to-one services. They come to Gemma to create a digital offer so that they can serve more people while continuing to grow their income.

Two Metrics to Focus On If You Sell Digital Products Online

Because so many people come to digital product sales from different avenues, it can be easy to become focused on vanity metrics. What key performance indicators you be looking at?

Vanity metrics are things like your follower count on Instagram or the number of people in your Facebook group, or even the traffic to your site.

If you’ve built up an influencer or blog-based business, those are numbers you’ve probably been paying attention to.

When you’re shifting into selling digital offers, you have to let go of that focus. Those numbers aren’t what will drive sales.

As digital product sellers, there are two main numbers you need to be focused on:

1. Email list subscribers. You can have a large number of subscribers, but what really matters is their engagement. Your email list is your golden ticket to a profitable digital product business.