November 20, 2019

#19 - Podcasting for your eCommerce Business...and a review of Season 1

25 minutes

Welcome my fellow eCommerce Entrepreneurs! My name is Matt Edmundson and this show is for those of us Kurious About eCommerce and who want to know how to get better at digital business.

The show is sponsored by the amazing Kurious Digital - an experience based eCommerce platform that I use to run and grow my own eCommerce business. If you are looking for a new platform, be sure to check out at kurious.digital. That’s Kurious with a K, not a C, kurious.digital.

In today's show we are wrapping up Season 1 with some lessons learned and some tips on why and how you can podcast for your eCommerce business. You will also get to find out what is coming in Season 2.

This is the final episode of Season 1. Season 2 is coming early 2020.

Breaking podcasts down into seasons, in my opinion, is a great way to podcast. The end of a season gives you a natural break and a chance to consider what has gone well, what needs to change and to understand where the industry is going. You give yourself thinking space and avoid getting stuck in one format forever.

Why we did a podcast

Podcast are such an interesting medium and the barriers to entry are really very low.

Podcasting has also linked us to a much bigger and wider audience.

How we do the podcast

To podcast all you need is a microphone and a recorder.

Here we use audio editing software, Adobe Audition. Matt records through the Rode podcasting microphone into the Zoom Handy H6 and then uploads to Podbean. Podbean then notifies Apple and all the other platforms that we are on, that the podcast is live.

Good audio is key.

Additionally, we create a blog post around each podcast on the Matt Edmundson site. The Matt Edmundson site is built on KD core which is the same platform that we use for the eCommerce sites (the Kurious Digital platform) but without all the eCommerce frills. Although that has now been added to the Matt Edmundson site because we will be selling courses and products very soon.

Our lessons learned

Batch processing. We got caught out with this last episode of Season 1 when Matt got sick and we didn't have it pre-recorded. Record a few episodes at a time so that you always have some in the can and stay on top.

The Kuriosity Podcast has featured guests, coaching calls and just Matt talking. We added news items with Sadaf to break up the podcast and to add another voice. This was a good move.

Why podcasts are good even for eCommerce businesses

Podcasts are great fun! Here are a few reasons you need to get out there and do it:

The least busy medium at the moment

Popular medium because they grant easy access to listeners wherever they are - driving, working out, walking, doing chores, the list goes on.

Being voice only means that the barriers to entry are much lower - especially if you don't like to be in front of a video camera

Podcasting valuable content around the topic of your website will connect you to a wider audience and help drive traffic to your online store.

Content creation becomes a whole lot easier. From a single podcast, you can aid your marketing efforts by creating a blog post and social media posts for Facebook, Instagram, Twitter, Linkedin etc. It's a great way to get exposure and to educate potential customers.

Top tips for podcasts

Batch process a few episodes at a time to stay on top

Break up the podcast with additional voices

Give your best content and be transparent. The more real you are with your audience and the more value you bring the more likely the are to engage.

Have fun with it! Being the energy and engage your audience.

Vary the speed in which you talk and the amount of pauses. Even though when you are recording you will be talking to wall, make your podcast feel like a conversation.

What is coming in Season 2

We will be aiming to have a guest in each episode so that we can offer expert content and more helpful interviews. We are reaching out to people now and fully trust that this format will be far more fascinating.

Secondly, every time we record a podcast we will broadcast the interview on FB live. This will be far more interactive and interesting as listeners will be able to engage with comments and ask direct questions to the guest. The podcast will be recorded and uploaded onto the various social media platforms.

Connect with Matt Edmundson on Facebook and lookout for the events we create around each podcast.

Thanks for journeying with us so far. We appreciate you and love to hear your feed, reviews, questions and ideas so keep them coming. If you haven't already done so, please give us a review wherever it is that you listen in as this helps us connect with new folks.

Finally, if you want to be a guest on the show please head on over the to the Matt Edmundson website and apply to be a guest.

Links

Matt Edmundson

Kurious Digital

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By Matt Edmundson

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