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Episode 1905:

Steve Pavlina emphasizes that marketing a product requires as much dedication as creating it, if not more. Drawing from personal experience and the Rule of 5 approach by Jack Canfield, he outlines how consistent, diversified, and strategic promotion builds long-term momentum, especially when starting without an audience.

Read along with the original article(s) here: https://stevepavlina.com/blog/2013/07/marketing-your-product/

Quotes to ponder:

"When you release a new product, plan to spend at least as much time promoting it as you did creating it."

"Don't keep hammering your Facebook and Twitter followers and expecting a landslide. Branch out and get the word out in other ways."

"If you don't feel good about your product, you'll probably find it a hellish burden to spend hundreds of hours promoting it."

Episode references:

Chicken Soup for the Soul: https://www.chickensoup.com/