Are you struggling to find your ideal customers and create a brand that actually stands out? In this episode, I’m chatting with Nicola Dawn, founder of Lord Violet Jewelry, a bold and subversive jewelry brand inspired by underground subcultures, gender expression, and personal identity. Nicola started her business in 2016 and has since built a thriving brand that resonates deeply with those seeking jewelry that challenges the norm.

We dive into her journey from working as a lab technologist to becoming a full-time jewelry designer, how she carved out a strong niche, and the power of building a brand that unapologetically speaks to the right audience. Nicola shares how she went from struggling to connect with her ideal customers to attracting a loyal following by fully embracing her brand’s identity.

If you’ve ever felt stuck trying to market your jewelry in a way that feels aligned, or if you’re unsure how to make your brand stand out in a crowded market, this episode is for you!

 

 

What You Will Learn in this Episode:

1. Why trying to appeal to everyone will kill your brand.
2. The Instagram mistake that’s keeping you from making sales.
3. How your environment can shape your success.
4. Why imposter syndrome is actually a sign that you’re growing.

 

Topics Discussed:

•  How Lord Violet Jewelry was born from Nicola’s personal need.
• The importance of niching down and repelling the wrong audience.
• Social media strategies that create real connection (and sales!).
• Overcoming imposter syndrome as a jewelry designer.
• The power of community and mentorship in business growth.
• Why it’s okay if your journey takes time

 

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Feeling stuck in the corporate grind?

Learn how to break free, reclaim your energy, and build a profitable jewelry business—just 1 hour a day. Join the Escape Corporate Burnout Masterclass now: https://jewelrybusinessacademy.ca/corporate-burnout/

 

Ready to transform your jewelry business?

Discover why the 2025 Jewelry Biz Retreat is a game-changer in our free webinar. Learn how this retreat can help you overcome challenges, build confidence, and so much more! Join me here: https://jewelrybusinessacademy.ca/retreat/

 

Ready to change your life? Download your FREE training:

Click here to watch your FREE training video from Robyn and learn the 6 steps that'll change your biz & life, fast.

 

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Ready for Growth? Then This Invitation is for You:

If you’re looking for my support on how to scale your jewelry business, join the Jewelry Business Academy. This is the most expansive and supportive container for jewelry business owners who want to scale to 6+ figures without burning out. You’ll get my eyes on your business every single week, as well as lots of 1:1 support, and will join a community of jewelry business owners all scaling their businesses together.

I've helped jewelry business owners from around the world, from those just starting out to those making multiple six-figures, build solid foundations, find clarity, implement systems and proven growth strategies, and hit big goals. I want to help you do the same. Learn more here: jewelrybusinessacademy.ca

 

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Connect with Us:

Follow Robyn on Instagram: @RobynClarkCoaching

Join the Jewelry Business Academy: Jewelry Business Academy

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Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your support helps us reach more jewelry business owners like you!

 

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LINKS MENTIONED:

Instagram: https://www.instagram.com/lord_violet/

Website: https://lordviolet.ca/