Many of the store owners inside Master Shopkeepers and the Savvy Shopkeeper community at large are also creatives, makers, and artists. After establishing their stores, the next question those makers ask is, “When should I wholesale in my business?”

In today’s episode, you’ll learn how to decide if it’s time to start wholesaling in your business from the founder of Proof to Product, Katie Hunt. We cover the basics of starting as a wholesaler, the outreach marketing strategy all successful makers use, and the thoughtful touchpoints needed on your customer journey.

Katie also shares the four most common mistakes brands make when expanding into wholesaling, along with her advice for store owners who want to build strong relationships with their wholesale partners.

Whether you’ve always dreamed of designing a product line for your store, are already wholesaling your products to other retailers, or are just curious to know more about the other side of indie retail, listen in for Katie’s expert insights.

For show notes, including links to anything mentioned in this episode, visit www.savvyshopkeeper.com/episode193.

Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper

Follow Kathy on Instagram (@savvyshopkeeper)