Jewelry Business Academy Podcast

194 | How to drive more jewelry sales through Instagram Lives with Stacy Hotchkiss


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Are you struggling to sell your jewelry confidently? Do you feel like marketing your business feels hard and inauthentic? Let’s change that.

In this episode, I sit down with Stacey Hotchkiss, the founder of Running with Scissors, a bold and playful jewelry brand that specializes in fun, statement pieces designed to help people feel confident and joyful. Stacey built her business from the ground up and has mastered the art of live selling on Instagram—turning what was once a nerve-wracking experience into a thriving sales strategy that keeps customers coming back for more.

She shares how she overcame the fear of going live, why authenticity is the secret to effortless selling, and how you can use video to build a community of loyal buyers. If you’ve ever felt like selling your work is awkward or forced, this episode will help you shift your mindset and start showing up in a way that feels fun, exciting, and natural—so you can sell more jewelry with ease. Tune in and start selling with confidence today!

 

 

What You Will Learn in this Episode:

  1.  Why jewelry is so much more than just an accessory—it’s a confidence booster
  2. The #1 mindset shift that will help you sell with ease
  3. How to make live selling fun (even if you’re terrified of going live)
  4. Why being your own biggest fan is the key to business success

 

Topics Discussed:

  •  The emotional impact of jewelry
  • Overcoming fear and showing up authentically in your business
  • Why Instagram Lives are a game-changer for sales
  • The power of building a community around your brand
  • The biggest mistakes jewelry business owners make when selling
  • How to turn your customers into super fans

 

__________________________

 

Feeling stuck in the corporate grind?

Learn how to break free, reclaim your energy, and build a profitable jewelry business—just 1 hour a day. Join the Escape Corporate Burnout Masterclass now: https://jewelrybusinessacademy.ca/corporate-burnout/

 

Ready to transform your jewelry business?

Discover why the 2025 Jewelry Biz Retreat is a game-changer in our free webinar. Learn how this retreat can help you overcome challenges, build confidence, and so much more! Join me here: https://jewelrybusinessacademy.ca/retreat/

 

Ready to change your life? Download your FREE training:

Click here to watch your FREE training video from Robyn and learn the 6 steps that'll change your biz & life, fast.

 

__________________________

 

Ready for Growth? Then This Invitation is for You:

If you’re looking for my support on how to scale your jewelry business, join the Jewelry Business Academy. This is the most expansive and supportive container for jewelry business owners who want to scale to 6+ figures without burning out. You’ll get my eyes on your business every single week, as well as lots of 1:1 support, and will join a community of jewelry business owners all scaling their businesses together.

 

I've helped jewelry business owners from around the world, from those just starting out to those making multiple six-figures, build solid foundations, find clarity, implement systems and proven growth strategies, and hit big goals. I want to help you do the same. Learn more here: jewelrybusinessacademy.ca

 

__________________________

 

Connect with Us:

Follow Robyn on Instagram: @RobynClarkCoaching

Join the Jewelry Business Academy: Jewelry Business Academy

__________________________

 

Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your support helps us reach more jewelry business owners like you!

 

__________________________

LINKS MENTIONED:

Instagram: https://www.instagram.com/stacyscissors/ 

Website: https://shoprws.com/en-ca

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Jewelry Business Academy PodcastBy Robyn Clark

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