Many shopkeepers avoid hosting retail store clearance sales. Whether they’re worried about the perceived value of their goods or what other store owners might think, it’s common for shopkeepers to avoid marking down their old stock. Sadly, these worries can affect their bottom line and the health of their business.

A well-executed retail store clearance sale can be an incredible opportunity to destock your store and get a healthy influx of cash! In fact, it could be your best sales day EVER. 

Today, I’m sharing about the retail store clearance sale I hosted in my quaint, sister-owned boutique. Listen in to learn why I chose to have a clearance sale, how  I marketed it on super-short notice, and the winning event strategy that brought in more revenue and transactions than we’d ever seen in a single day.

For show notes, including links to anything mentioned in this episode, visit www.savvyshopkeeper.com/episode194.

Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper

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