Design Biz Survival Guide

195: Mae Reedy | Strategies for Scaling


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Today we welcome Mae Reedy – founder, principal designer, and general contractor of Mae Reedy Build + Design based in Plano, Texas. In this episode, we discuss overcoming fear, the power of saying yes, and how Mae leverages innovation to stay resilient in an ever-changing economy. Mae shares her thoughtful approach to scaling her business, growing a purpose-driven team, and the custom systems she's developed to manage workflow, empower her team, and maintain momentum. Her journey from Etsy entrepreneur to seven-figure design-build powerhouse is full of insights, grit, and inspiration.

SHOW HIGHLIGHTS

  • Mae shares how she scaled her business from her dining room table to a 12-person, seven-figure firm.
  • Her strategic response to shifts in the housing market, including the pivot toward additions and aging-in-place renovations.
  • How Mae used economic forecasts and industry resources to stay ahead of market challenges.
  • The role of personal and professional mentorship in her growth, including the influence of her CFO husband and industry associations like NARI.
  • Her unique STAR method (Schedule it, Tackle it, Analyze it, Repeat it) to maintain creative and operational momentum.
  • The importance of developing systems for delegation, consistency, and long-term scalability.
  • Why Mae approaches her business like it's always ready to be sold – even if she never plans to.
  • A deeply personal story of resilience and perspective that defines her secret to survival in business and life.

NOTABLE QUOTES

  • "To be able to scale, it's not about volume, it's about control."
  • "Everything can't live in my head — that's kind of a mess."
  • "If I don't keep my books right… all of this wonderful opportunity could pass me by."
  • "The weight of the world is not mine alone."

SUPPORTING RESOURCES

  • Mae Reedy Build + Design Website
  • Mae Reedy on Instagram
  • NARI (National Association of the Remodeling Industry)

SPONSOR LINKS

  • Design Manager
  • Daniel House Club
  • Hooker Furnishings
...more
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