Are you struggling to convert your Pinterest traffic to sales? The whole point of Pinterest marketing is to find your person, lead them to your website, where you offer products that directly address their pain point.

In today’s episode, we’re talking all about your Pinterest conversion rate — that’s basically how effective you are at finding and converting your person on Pinterest. This will help you drill down to also find your Pinterest conversion rate.

I’m going to be helping my friend, Natalie Gingrich, take her Pinterest traffic and convert them into people who want to sign up for her certification program.

Natalie is a longtime friend and I wanted to take this opportunity to help her figure out how to convert her Pinterest users. Why? Because 30% of her traffic is coming from Pinterest and she’s struggling with how to convert that to sales.

This post contains affiliate links, which means if you make a purchase through these links, I may receive a small commission at no extra cost to you. Click here to read my full disclosure policy.

Your Pinterest Conversion Rate

Natalie is an operations leader and mentor for helping people that have a skillset in project management. She takes effective project managers and helps them to build a business in remote and online spaces by utilizing their skills in project management.

Natalie’s ideal person has the ability to be an effective project manager. They might have those skills from education or from experience. They don’t have to have a background in the corporate world to come into her certification program.

Having experience in operations can look like HR, project management, finances, engineers, medical professionals, etc. Any person who has worked in a profession where processes and systems are incredibly important.

Natalie is looking for leaders and strategic partners. Leadership means being willing to say “yes, maybe” instead of “yes, ma’am” to everything.

It’s important for Natalie that her applicants get exactly what she has promised, especially since they are spending money on the program.

The Content Investment

Natalie has been consistently blogging for three years and has been releasing podcast episodes for one year. She started using Pinterest about 2.5 years ago. Every one of her blog posts has 1-5 pins created for it.

Natalie’s top ten performing pins are team-related. Her most popular pin is about “Onboarding New Team Members,” but these posts are older and her branding has changed since then.

Her “Director of Operations” board is what she wants people to be clicking on but that term might not be as easily found as “Online Business Manager” or “Service Provider.”

The first thing Natalie can test out is pairing down the text on her pins. You need to create an interest in the user in order to create a desire in them to click.

The person on Pinterest doesn’t want to read a ton of text on an image. You need to capture them as quickly as possible. One thing you can do is take the questions you are being asked and put that text directly on your pin images.

Learn how to a/b test images.

Two Different Types of Pinterest Users

There are two different types of users on Pinterest:

* One is looking through their feed and mindlessly scrolling.

* The other is actively searching for something specific.

By creating two different types of images for the two different types of users, you can capture both of them.

You don’t have to have your podcast episode numbers on your Pinterest images, but it is crucial that you just have your branding on every image. Make sure it is visible and tasteful.