Learn to build anticipation for your launch and sell without being salesy. 

 

Sign up for Jeff Walker’s Launch Masterclass which has been viewed by over 1 million people worldwide at www.thelaunchlounge.com/jeff

 

When you listen to today’s episode you’ll discover some ancient communication models that Jeff Walker refined and turned into what we know as the formula for launching anything live!

 

When Jeff studied the art of persuasion and communication to try to get his “online” business off the ground back in the 90s he accidentally stumbled upon a few communication principles that are as true today as they were where when they were invented back when humans discovered how to talk. 

 

Seriously, Jeff has masterfully taken the foundational principles of communication and applied them to the modern live online launch and accidentally invented the live launch formula. 

 

If you know anything about live launching, I bet you learned it from Jeff or someone who learned from Jeff. 

 

In this episode, I’ll walk you through some of the principles Jeff teaches and show you how you can apply them to your launch whether you use webinars, videos, challenges, or bootcamps to launch your course. 

 

Right now, for a short period of time, you can watch the Master himself teach his launch formula by enrolling in his Launch Masterclass that’s only available for a few days. 

 

Enjoy!