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In this episode, Rachel Fox discusses effective sales strategies for startups that have limited budgets. The Rachel shares some of her successful techniques that have helped her generate more leads and increase her conversion rates.

Key Takeaways:

• Cold calling is not always the most effective way to generate leads. The speaker prefers cold emailing, which she finds more enjoyable and has seen success with.
• Social media platforms like LinkedIn can be valuable tools for outreach. The speaker leverages her personal brand to generate excitement around her company, but also utilizes her company's page for content distribution.
• Using tools like HubSpot to track engagement data can help prioritize leads and make the most of limited time and resources.
• When creating email sequences, the speaker recommends targeting specific industries and personas, and incorporating industry-specific articles and third-party content. Emails should be short and engaging, as most people only read the first few sentences.

Rachel shares tips and strategies for mastering the art of sales and highlights the importance of building strong relationships with customers and understanding their needs.

**About This Podcast**
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.