The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

2. The Top 5 Wording Mistakes Businesses Make


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What are the Top 5 wording mistakes?

This was a highly requested topic when I did a survey on The Brainy Business Facebook page. There is great discussion there, and I share different content including a lot of Live video tips and you can connect directly with me and others who love The Brainy Business!

I’ve broken them down into categories:

  1. Too literal
  2. Too boring
  3. Too much
  4. Too vague
  5. Too confusing

Links and Resources

  • The Brainy Business Facebook page
  • Cotton Candy
  • Priming
  • Predictably Irrational by Dan Ariely
  • Anticipation, (Susan Weinschenk, Psychology Today)

 

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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral EconomicsBy Melina Palmer

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