Today we're going through steps 4 - 5 of Bill Moyer's 1987 Movement Action Plan (A Framework for Effective Social Movements).

In stage 5, large swaths of activists quit because they feel powerless, despair, and generally like they've failed.

1. Normal Times - "Business as usual" - Politically quiet times that the public is unaware (or feels defeated in face) of the violations of the general public's rights/values/interests. Power-holders lie about their intentions and the most of the public buys into the status quo.
2. Prove the failure of Institutions - A prolonged period of building up the stress on the system. The intensity of public feeling, opinion, and upset required for social movements to occur can happen only when the public realizes that the governmental policies violate widely held beliefs and values. 
3. Ripening Conditions - The calm before the storm. Nobody feels like anything is happening.
4. The Take Off - Seemingly overnight, a social problem becomes something EVERYONE is talking about, based on a trigger event AND a non-violent action campaign, that can be repeated on a local level throughout the country.
5. Identity Crisis of Powerless: (The movement is meant to move on to stage 8, but many activists move into this stage, instead.)
6. Majority Popular Support
7. Success
8. Continuing the Struggle

THE SOURCE: Bill Moyer's (MAP): https://www.historyisaweapon.com/defcon1/moyermap.html

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