Why you should be implementing an email strategy, how to get more readers on your list, and what to do once those readers are on your list with Matt Molen.

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Welcome to episode 201 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matt Molen about implementing and maintaining a solid email list strategy.

Email Marketing for Bloggers

Today's episode focuses on the unsung hero, the oft forgotten promotional medium of blogging: email marketing.

It's easy to just set up an RSS-driven email campaign, meaning that your subscribers automatically get new posts, and forget about it.

But you can be doing a lot with your email list, and Matt is here today to talk about those strategies and plans that can help you grow a healthy, engaging email list.

It's a fun interview, and we hope you have a few takeaways that you can apply to your mailing list after listening.

In this episode, Matt shares:

• Where the name Personalized Paths come from
• Why segmentation is important
• What it was like to move from full-time employment to self-employment
• Why content creators should be implementing an email strategy
• How to get more readers on your list
• What to send your readers once they're on your list
• How to solve your readers' problems
• How to maintain a healthy email list

Resources:

• Personalized Paths
• Picture the Magic
• Calendly
• ConvertKit
• 140: From $300k in Product Sales to $9m in Software Sales with Nathan Barry
• Email Jump Start
• Email on Autopilot
• Information on Matt's consulting service

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Thanks to our Reviewer of the Week, Quackygirl33! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

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