Nikonomics - The Economics of Small Business

201 - Use AI to Cut 20% of Labor—Then Hire $1,500 VAs to Scale with Parker Cox


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Join me, Nik (https://x.com/CoFoundersNik), as I interview Parker Cox (https://x.com/carkerpox). Parker is a successful entrepreneur who has bootstrapped multiple businesses, including a property management company that scaled to over a thousand doors.

Today, we're diving deep into his latest venture, Avago, which focuses on overseas talent. I ask Parker the burning question: why is everyone suddenly getting into overseas talent right now? We unpack how this is a nascent industry, experiencing a sort of gold rush driven by a brief market disconnect and facilitated by technology like Zoom. We discuss how these companies help small and medium sized businesses (SMBs) recruit global talent for a wide array of positions, from executive assistants and bookkeepers to salespeople (BDR/SDR) and even CFO roles.

Parker shares insights into the ideal client profile (ICP) for Avago and who is best suited to leverage offshore talent. We break down the different business models in this space, including headhunter services (like Somewhere from Nick Huber), staffing models (like Growth Assistant by Jesse Pui or Near from Glee), and the unique hybrid model Avago is pioneering.

Enjoy the conversation!


Questions This Episode Answers:
Why is the overseas talent industry experiencing a "gold rush" right now?
What types of roles are ideal for global talent, and who is the ideal client to hire them?
What are the key differences between headhunting, staffing, and Avago's hybrid models for hiring offshore talent?
How will AI impact the growth and adoption of overseas talent?
What are the evolving perceptions and real-world benefits of hiring global talent from different countries?

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This week we covered:

00:00 – Why Everyone’s Starting Offshore Talent Companies

02:57 – Easy Money & Huge Margins in Global Hiring

05:25 – What Roles Are Best for Offshore Hiring?

07:50 – Who Should Not Hire Offshore Talent

10:07 – Headhunting vs Staffing vs Pavago’s Hybrid Model

14:50 – The Risk Behind Traditional Staffing Companies

24:20 – How Pavago Works: Pricing, Support, and Margins

31:30 – Race to the Bottom vs Building Real Value

33:55 – Distribution, Twitter Growth & Key Man Risk

43:30 – Will AI Kill Offshore Jobs?

...more
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Nikonomics - The Economics of Small BusinessBy Nikolas Hulewsky

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