Whether you’re dying to know the best Pinterest image size, or how to get more clicks, we answer all your burning questions about Pinterest images.

Creating incredible images is one of the most important tasks when it comes to your Pinterest marketing. Those images will capture the pinner’s attention and lead to clicks to your site. And those clicks are what lead to conversions. 

For some of you, creating images is an escape. You love the design aspect. For others, creating images makes you want to throw your computer across the room. I definitely fall into the latter category. 

Regardless of which category you fall into, Pinterest images are different than the images you find on any other social media platform. You should always have the pinner in mind when creating your images. 

In today’s episode, my former creative director, Tina, and I are answering the five most commonly asked Pinterest image creation questions. These are the questions we field ALL THE TIME.

This episode comes at a perfect time since it’s Image Month in our Pinterest marketing community. We’re diving deep into coaching you on how to create the best images for your brand. This includes Pinterest video pin creation, story pin creation, and every other pin you need to create.

Join The Simple Pin Collective today to join us Image Month!

 

How Much Time Should You Devote to Image Creation?

There was a big push to jump on the Pinterest image creation bandwagon recently with Pinterest saying that fresh pins are what will get you the best distribution. This caused many creators to shift their focus from content creation to image creation.

But exactly how much time should you carve out for this Pinterest marketing task? It’s a hard question to answer because there isn’t a one-size-fits-all answer. 

If you are using image templates, Tina believes that finding the branded image you want and tweaking the images shouldn’t take you more than 20-30 minutes per image. If you are building a brand new image with multiple layers, then expect the image creation process to take up to an hour per image.

 

Top 5 Pinterest Image Creation Questions

 

Q: What types of Pinterest image designs are currently trending?

Right now, in 2020, we are seeing a trend toward light and airy images. Less is more. Uncluttered, simplistic, minimalistic designs that make use of white space are definitely performing well. 

If you look at what big brands are doing, and if you use Pinterest as a normal user would, you will see that promoted pins are simplistic in nature. 

If your brand is not light and airy, you don’t have to worry. Regardless of your brand colors, you can choose photos that are more simple. Look at images that are trending and see if you can work those types of examples into your image creation. 

The image below on the left is a great example of the light and airy trend:

 

Q: What design techniques can get me more clicks?

This is the magic question. More clicks are what we all want. 

The answer for Tina always comes down to one thing: you have to be creating images specifically for mobile. Over 85% of Pinterest users are using their mobile devices to look at Pi...