Meta’s ad platform has changed—again. In this episode, we break down the exact strategies we’re using at Common Thread Collective to drive profitable growth for ecommerce brands in 2025.

You’ll learn:

• Why cost caps alone won’t cut it anymore

• How we’re adapting bidding strategies to Meta’s new algorithm

• The role of creative diversification in targeting & scale

• How to use attribution windows (like 1-day view) without losing your shirt

• The importance of incrementality and media measurement

• What we’re doing right now to unlock growth in high AOV accounts

Whether you’re running Meta ads for a $500K brand or a $50M powerhouse, this is your tactical blueprint for media buying that actually works in 2025.

Show Notes:

• Go to alialearn.com and mention our podcast on the demo, toget 30 days free and 20% off!
• Explore the PROPHIT System: prophitsystem.com
• The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm