Chris Snow, team leader of the Florida Coastal Team, returns to share the real strategies behind scaling a 40+ agent operation without relying on portal leads. Chris dives into the power of PPC lead conversion, explaining how he shifted away from expensive platforms like Zillow and built a nurture-based system that generates long-term clients from cold leads. Listeners will discover the tech stack, recruiting systems, and team training frameworks that support consistent monthly onboarding—and how Chris is getting 30–37% open rates on cold email campaigns. From AI texting to 90-day training cycles, this episode is packed with actionable strategies for growth-oriented real estate leaders. If you're looking to **scale your team, increase conversions, and improve retention—without burnout—this conversation is a must-listen.

Chapters:

• 00:00:00 - Kicking Things Off: Real Talk from Reside
• 00:00:23 - Meet Chris Snow: The $10 Lead Guy
• 00:01:12 - Why Your Leads Aren’t Converting (Yet)
• 00:04:59 - How to Actually Nurture (Without Being Annoying)
• 00:07:40 - The Magic of Value-Based Messaging
• 00:10:18 - Tools We Use to Win at Scale
• 00:12:37 - Recruiting 5 Agents a Month (Every Month)
• 00:16:23 - Coaching Agents That Stick (Not Just Join)
• 00:19:29 - Why We Left eXp for LPT Realty
• 00:22:13 - How to Reach Chris + Final Thoughts

Links and Resources:

• Reside Platform
• Reside Platform Website
• Website: Florida Coastal Team
• Christopher T Show on LinkedIn

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