What can gym owners expect in 2025?

While no one can predict the future with absolute certainty, we can forecast where the industry seems to be heading based on what’s already happening in the market and what clients are asking for.

Tim and Randy have identified seven key predictions they believe will shape the fitness industry in 2025. Here’s a glimpse of what’s on the horizon:

• Smaller gyms are poised to see big wins
• Traditional advertising methods are losing their edge
• Tools like AI are showing their real potential

These predictions aren’t set in stone, but they’re not pulled out of thin air either. They’re grounded in Tim and Randy’s observations and are designed to help gym owners think ahead and plan strategically.

In this episode, they break down all seven predictions and explain how you can position your gym to make the most of what’s coming.

And who knows? By the end of the year, we can revisit these predictions and see how they stacked up against reality. For now, it’s about staying prepared and adaptable – because those who do will be the ones winning big in 2025.

Tune in now!

Key Takeaways:

• Intro (00:00)
• What’s ahead in 2025 (00:59)
• Prediction #1 - Focus back to strength training (02:35)
• Prediction #2 - Anti-pharma sentiment growing (07:27)
• Prediction #3 - The RFK effect (14:31)
• Prediction #4 - Moving towards a smaller footprint (21:26)
• Prediction #5 - A mass shift away from Meta as advertising (27:02)
• Prediction #6 - The return to in-person gyms (29:46)
• Prediction #7 - AI improves service, but connection stays key (32:03)
• Closing remarks (38:51)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

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