Jonathan Small is the owner of Health First Foot & Gait Clinic in Southam, UK, and today we're talking about the importance of paying attention to online reviews.

Some years ago, Jonathan was the victim of a scathing 1-Star review, which said, Disgusting Man, Ladies Beware, and it wasn't until someone else pointed it out to him that he knew about it.

"There are a lot of online review platforms and you need to be paying attention".

If you get a negative review, use it as motivation to get more positive reviews. It's not the end of the world, but it can be more damaging if you don't respond.

Amazon

Amazone is one of the world's largest companies, and it only has a 1.8-star review.

• 51 % 1-Star
• 31% 5-Star

Only 18% of their reviews are in the middle (2-4 star reviews). Therefore it's clear that reviews are polarising, it's usually very good or very bad.

Do More Reviews Yourself

You should make it a habit of writing more reviews yourself because it will keep reviews fresh in your mind, which means you are more likely to talk about reviews with your patients.

"It's up to you to manage each platform because it's out there for all to see."

Podiatry Advising & Mentoring

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