How do you maximize revenue and list growth from an unpaid speaking engagement? When copywriter and brand strategist Zafira Rajan was asked to speak at Amy Porterfield’s virtual event, she leveraged the opportunity to beta test a freebie that led to an $11 tripwire product through a series of subsequent upsells, iterations, and strategic collaborations, this tripwire funnel resulted in more than $45,000 and 600 new customers added to her business - far more than the upfront speaking fee she would have fetched for her first keynote.

In today’s case study, Zafira shares her secrets on how she tied her speaking topic directly to a carefully aligned tripwire offer, achieving a remarkable 52% conversion rate from freebie opt-in to immediate purchase. She’ll also reveal the conclusion she drew from selling this product through open/close cart launches versus evergreen, how to leverage a digital product like this to get in front of other people’s audiences, and her hot take on accepting exposure as payment.

If you know you could be doing more with the visibility opportunities you get, this candid conversation is your crash course.

View the transcript for this episode at: https://otter.ai/u/_l53xU4N089w56OfcAsrX8kykqs?utm_source=copy_url

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