Have you had your blog or business for a long time? Are you interested in learning how to rebrand your website, business, and Pinterest account? 

There are so many questions that come when you decide to switch up your niche: 

• Do I start a brand new Pinterest account? 


• How do I rebrand? 


• How do I change up my website and redirects etc? 


MaAnna from BlogAid and I recently collaborated on a Facebook live centered around this topic. She is incredibly knowledgeable when it comes to the best ways to redirect and rebrand your website. We talk about that, as well as how rebranding needs to be handled on Pinterest (redirecting pins, changing URLs’, rich pins, etc.).

MaAnna has helped us shape content for The Simple Pin Collective. If you are interested in learning how to speed up your website,  join the Collective. This month we are diving deep into all things strategy.

We would love to have you! 

The Rebranding Revolution 

Rebranding is a hot topic these days. People are realizing that the websites they started a few years ago can be actually serve as the foundation for business. Rebranding is a very personal and specific process. You can’t just follow the exact process of what someone else did.

Why People Rebrand Their Website

A lot of people start their websites by choosing a fun or cute name. But as their business evolves, site owners want their website to evolve in order to accurately reflect their current business. Many other business owners choose to change their website name to their actual name. 

In other cases, people started their site as a hobby but found that readers have a real interest in one particular topic that they talk about on their site. It then makes sense to “niche down” and focus exclusively on that one topic (instead of talking about a broad range of topics).

You might also decide to rebrand because you start to create products that you see a need for in your audience. No matter what your reason for rebranding, there is a right way to rebrand your website.

How to Rebrand Your Website

Changing Your Domain 

Q: Can I just change my domain and redirect everything? 

Yes, you can. But you don’t want to! 

It’s the cheap and easy way to do it, but it will cause a lot of headaches down the line. You already have a redirect chain happening, (www to non, and HTTP to https) and this chain has to be in a very specific order for things to end up in the right spot. 

Adding another redirect slows things down and can cause problems with Google. 

The best way to approach it is this —

You have a primary domain in a directory. Create another little box with the new domain name and migrate everything to the new domain. Then move all your content into this new domain. 

Then you’ll take your site out of the old box and put the redirect in that spot to send it over to the new domain. 

Q: Do I need to hire someone to do this migration and conversion for me? 

Not necessarily. Your host might do it for free. There’s a wide variety of quality across hosting sites, but the high-end hosting sites will do a great job. MaAnna wouldn’t trust just any hosting provider to make this switch-over as it can cause problems with site load time. 

One option is to create a new theme for your website. If you decide to create a new theme, your designer will migrate everything to the new theme. MaAnna teaches designers how to do just that.