Dr Nicole Graf Freels is the owner of Lexington Podiatry in Kentucky, USA, and she is a true inspiration and trailblazer when it comes to doing things differently. She has developed a business that is 100% patient-centred and focused on every touchpoint.

This care and attention to detail with her patients is why her business has 1745 Google Reviews with a 4.9 Star-Rating.

In this episode, we discuss:

• Developing team culture and making sure every new team member fits as they should.
• Making an effort to make every patient feel special.
• VIP - Very Individualised Person

It doesn't always take a lot of money to make a patient feel special, it just takes a lot of intention, planning and management.

• Treat your team as good as you treat your patients and keep them happy because everyone is hiring.
• Benchmarking and setting up consistent protocols.

What is Mod Pod?

Mod Pod is short for Modern Podiatrist, a hand-crafted product range designed for podiatry patients.

When Nicole was younger, she spent a lot of time with her Grandfather, who was also a podiatrist, and she would help him make foot care products for his patient using natural ingredients.

Visit www.modernpodiatrist.com, and for bulk orders, you can email [email protected].

Final Tip

With marketing, you have to be authentic, and it has to be you.

Podiatry Advising & Mentoring

Have you decided to grow your podiatry business this year? We should talk and see if I can be of some assistance if you have. Please call me on 0408671966 or email me at [email protected]; otherwise, look at my Mentoring page.

Youtube

I add my podcast episodes and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.

If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.