Nikonomics - The Economics of Small Business

206 - 87k MRR & 30% Net Margins? Her Doggy Daycares Print Cash with Shaina Denny


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Join me, Nik (https://x.com/CoFoundersNik), as I interview Shaina Denny (https://x.com/shainadenny), the CEO of Dogdrop. Shaina leads a fascinating venture-backed franchise that's completely revolutionizing the dog daycare industry with its tech-enabled approach.

We dive into how Dogdrop addresses a common pain point for pet parents by offering flexible, membership-based options, like paying in 30-minute increments, unlike traditional models. Shaina explains how their backend admin and management technology, including labor management software, is key to their consistent, scalable experience and improves unit economics.

Shaina also shares why a venture-backed company chose to embrace franchising, focusing on a "slow to go fast" approach by capping the number of units for franchisees and ensuring this is not a passive investment.

Enjoy the conversation!


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Questions This Episode Answers:
• How does Dogdrop differentiate its business model in the dog daycare market?
• What is Dogdrop's unique real estate strategy for franchise locations?
• How does Dogdrop's technology enhance operations and scalability?
• Why did a venture-backed company choose a franchising model for growth?
• What qualities does Dogdrop look for in a franchisee, and what is the expected involvement?

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Love it or hate it, I'd love your feedback.

Please fill out this brief survey with your opinion or email me at [email protected] with your thoughts.

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This week we covered:

00:00 – The Business of Doggy Daycare

03:09 – Innovative Business Model & Tech Integration

05:59 – Customer Experience & Dog Care Quality

08:42 – Staffing & Operational Efficiency

11:53 – Franchise Growth & Market Strategy

14:16 – Revenue Potential: $87.5K/Month per Location

17:20 – Real Estate Strategy: Landlords Cover Buildouts

19:45 – Selling the First Corporate Location

21:04 – Investment Requirements & Financial Considerations

23:35 – $6.5M Venture Capital & Software Platform

26:58 – Franchise Fee Breakdown & Support Structure

29:54 – Red Flags & Green Flags for Franchisees

...more
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Nikonomics - The Economics of Small BusinessBy Nikolas Hulewsky

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