We all know that keywords are important but how do you find the right Pinterest keywords to use when you’re on the platform? This is the question we’re answering today.

Pinterest users experiment with different keywords to find what they are looking for. We want to make sure that when they search for a specific topic or product, they find YOU. 

Steph is the Project and Content Manager here at SPM, and today she’s here to talk about searching for the right keywords to target on Pinterest in order to be found in search. In today’s podcast episode, we also talk about the shifts and changes in keywords that is happening in 2020 (the craziest year ever). 

It just so happens that this is the topic we are discussing this month in The Simple Pin Collective. We’ve compiled 18 pages of keywords that cover almost every single niche. We’re taking a deep dive into how exactly to execute your keyword research. Don’t miss your opportunity to tap into the knowledge and expertise that’s available in the Collective. 

 

Keywords Power the Pinterest Platform 

A lot of things have changed recently on Pinterest. We’ve already talked about the algorithm update and how you need to view your Pinterest stats with a new lens in 2020. What hasn’t changed is that Pinterest is still a search and discovery network. This means that organic keywords really power the platform. 

There are many new businesses beginning to use Pinterest right now. If you have never used Pinterest for your business, the best place to begin looking for the right Pinterest keywords is on your own website. Review your site categories or a word cloud generated from your site. Use those words within Pinterest’s search feature to see what comes up. 

If you have super general categories (think “DIY”), you will see a ton of results pop up. You’ll need to get more specific and drill down a bit in order to zero in on what you post about. 

Keep in mind that what you type into the search box might not actually generate the type of content you’re expecting. You’ll need to check to see what type of content pops up when you search on those keywords in Pinterest. 

It’s vital to keep the searchers’ intent in mind as you nail down your Pinterest keywords. In October of last year, if someone searched “DIY face mask” on Pinterest, it probably resulted in a ton of beauty-related posts, like how to make a mud mask. But if you search for “DIY face mask” in 2020, you’re bound to find a lot of content on how to sew your own face mask. You have to be conscious of context when it comes to using keywords. 

How to Choose the Right Pinterest Keywords

 

Create A Master List of Keywords

Steph starts by creating a master list of keywords she can work with. She uses more general terms for her board titles and more specific keywords for board descriptions. 

Your pin description is where you want to really hone in on your keywords. 

To test out this master list of keywords, Steph starts by using the Pinterest search bar. Once she’s settled on the words she thinks she wants to use, she checks them out using the Pinterest Trends tool. She completes this step in order to help her determine the exact word order of her long-tail keywords. 

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