Personal Injury Mastermind

206. Nathan Gotch, Gotch SEO — Relevance Wins: Law Firm SEO for 2023

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Get ready to level up your law firm's online presence! In this can't-miss episode, we welcome back SEO guru Nathan Gotch (@nathan.gotch), Founder of Gotch SEO Academy , for an in-depth masterclass on search engine optimization.

If you want to get found and stand out in the crowded legal market, SEO is essential. Done right, it's the most cost-effective way to drive traffic, capture leads, and build authority. Whether you're new to SEO or want a refresher, this episode has tactics that work in today's evolving landscape. Invest the time. Gain an invaluable edge over the competition.

Tools in this Episode:

  • How to make your site more relevant (and more likely to rank) on Google. 
  • The mechanics of optimized content that results in conversions. 
  • Actionable tactics to maximize your law firm's visibility and credibility online.


    • Links

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    What’s in This Episode:
    • Who is Nathan Gotch?
    • What relevancy has to do with dominating the competition. 
    • Why user intent should be every firm’s North Star. 
    • Best practices for SEO in 2023. 


      • Past Guests

      Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert


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