Personal Injury Mastermind

206. Nathan Gotch, Gotch SEO — Relevance Wins: Law Firm SEO for 2023

Listen Later

Get ready to level up your law firm's online presence! In this can't-miss episode, we welcome back SEO guru Nathan Gotch (@nathan.gotch), Founder of Gotch SEO Academy , for an in-depth masterclass on search engine optimization.

If you want to get found and stand out in the crowded legal market, SEO is essential. Done right, it's the most cost-effective way to drive traffic, capture leads, and build authority. Whether you're new to SEO or want a refresher, this episode has tactics that work in today's evolving landscape. Invest the time. Gain an invaluable edge over the competition.

Tools in this Episode:

  • How to make your site more relevant (and more likely to rank) on Google. 
  • The mechanics of optimized content that results in conversions. 
  • Actionable tactics to maximize your law firm's visibility and credibility online.


    • Links

    Want to hear more from elite personal injury lawyers and industry-leading marketers?

    Follow us on social media for more.

    Rankings.io Instagram

    Chris Dreyer Instagram

    Personal Injury Mastermind Instagram

    Personal Injury Mastermind Threads

    Rankings.io Twitter

    Rankings.io Website

    Chris Dreyer Website

    Nathan Gotch Instagram

    Nathan Gotch LinkedIn

    Gotch SEO LinkedIn

    Gotch SEO Academy Website

    Nathan Gotch YouTube 

    Nathan Gotch Website


    What’s in This Episode:
    • Who is Nathan Gotch?
    • What relevancy has to do with dominating the competition. 
    • Why user intent should be every firm’s North Star. 
    • Best practices for SEO in 2023. 


      • Past Guests

      Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert


      Additional Episodes You Might Enjoy
      • 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
      • 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
      • 101. Pratik Shah, EsquireTek — Discovering the Power of Automation
      • 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
      • 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
      • 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
      • 96. Brian Dean, Backlinko — Becoming a Linkable Source
      • 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
      • 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
        • ...more
        View all episodesView all episodes
        Download on the App Store
        Personal Injury MastermindBy Chris Dreyer, Rankings.io
        • 4.9
        • 4.9
        • 4.9
        • 4.9
        • 4.9

        4.9

        98 ratings

        More shows like Personal Injury Mastermind

        View all
        The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

        The Tim Ferriss Show

        16,090 Listeners

        The GaryVee Audio Experience by Gary Vaynerchuk

        The GaryVee Audio Experience

        16,789 Listeners

        Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

        Marketing School - Digital Marketing and Online Marketing Tips

        1,252 Listeners

        The Martell Method w/ Dan Martell by Dan Martell

        The Martell Method w/ Dan Martell

        359 Listeners

        THE ED MYLETT SHOW by Ed Mylett | Cumulus Podcast Network

        THE ED MYLETT SHOW

        14,052 Listeners

        Bedros Keuilian Podcast Show by Bedros Keuilian

        Bedros Keuilian Podcast Show

        2,234 Listeners

        The Game with Alex Hormozi by Alex Hormozi

        The Game with Alex Hormozi

        4,334 Listeners

        Trial Lawyer Nation by Michael Cowen

        Trial Lawyer Nation

        186 Listeners

        My First Million by Hubspot Media

        My First Million

        2,619 Listeners

        Grow Your Law Firm by Ken Hardison

        Grow Your Law Firm

        56 Listeners

        The Game Changing Attorney Podcast with Michael Mogill by Michael Mogill

        The Game Changing Attorney Podcast with Michael Mogill

        520 Listeners

        Settlement Nation by Courtney Barber

        Settlement Nation

        103 Listeners

        Tip the Scales by LawRank

        Tip the Scales

        6 Listeners

        Trial Lawyers University by Dan Ambrose, Trial Lawyers University

        Trial Lawyers University

        18 Listeners

        Bourbon of Proof by Robert Simon

        Bourbon of Proof

        6 Listeners