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In this episode we're discussing Great By Choice: Uncertainty, Chaos, and Luck-- Why Some Thrive Despite Them All. The premise of this book revolves around one simple questions: Why do some companies thrive in uncertainty, even chaos, and others do not?
Authors, Jim Collins and Morten T. Hansen, call the thriving companies "10xers" or companies that out perform their comparison companies by factor of at least 10 times.
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In this episode we're discussing Great By Choice: Uncertainty, Chaos, and Luck-- Why Some Thrive Despite Them All. The premise of this book revolves around one simple questions: Why do some companies thrive in uncertainty, even chaos, and others do not?
Authors, Jim Collins and Morten T. Hansen, call the thriving companies "10xers" or companies that out perform their comparison companies by factor of at least 10 times.

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