Have you ever looked at a competitor's podiatry business and thought, geez, everything about their business seems so professional? There's a good chance your potential patients are thinking the same thing if you have.

When it comes to developing your business brand and credibility, I highly recommend engaging the services of a top-notch Graphic Designer.

Today, my guest is Leticia Moran from Moran Creative, who has been responsible for all my current logos, etc., over the past eight or so years.

In this episode, we discuss:

• Brand Consistency.
• Developing your brand asset.
• What Fiverr does not offer.
• Credibility with your patients and instilling confidence.
• Logo orientation and Social Media.
• What is a STYLE GUIDE?
• Using a graphic designer sooner rather than later saves you money and time long-term.
• Patients can tell when you've gone cheap; it's obvious.
• Developing a new brand versus re-branding.
• Knowing when it's time to re-brand and leave the past behind.

"Your logo is a reflection of your business confidence, professionalism and integrity".

Final Tip

When you approach a graphic designer, think about your ideal outcome. Do you want a redesign or a new logo and approach them with a clear plan.

If you want to connect with Leticia Moran, you can email her at [email protected], on LinkedIn, or direct message her, as she is in the Podiatry Business Owners Club on Facebook.

Podiatry Advising & Mentoring

Have you decided to grow your podiatry business in 2022? If you have, let's talk. You can email me at [email protected]; otherwise, look at my Mentoring page or go directly to my online calendar and schedule a FREE 30-minute Zoom meeting with me.

ONLINE CALENDAR

Youtube

I upload all my educational and podcast videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.

If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.