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Join me, Nik (https://x.com/CoFoundersNik), as I interview Steve Hunsaker (https://x.com/stevehunsaker1). In this episode, we dive into the "sexiest, unsexiest business": home services!

Steve, a veteran of three successful businesses including one that pulled in $800,000 in two months, challenges the norm. He argues why smaller home service companies should ditch pricey ad agencies and embrace DIY Meta Ads.

Learn his unique approach to marketing that prioritizes founder-led content, leverages powerful on-site organic strategies, and achieves remarkable ROAS. Get ready to transform your customer acquisition!

Questions This Episode Answers:
• Why should small home service businesses avoid ad agencies for marketing?
• How can home service businesses effectively run Meta Ads (Facebook/Instagram) themselves?
• What specific on-site strategies can generate organic leads and referrals?
• How does speed to lead impact customer acquisition costs in home services?
• If starting over, what blue collar trades offer the best opportunities today?
Enjoy the conversation!
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This week we covered:

00:00 – The Grim Reaper of Ad Agencies

02:47 – Unsexy Business: $4M in Home Services

06:00 – How to Sell $50K Without Sales Calls

08:50 – Paid Ads: What Actually Works in 2025

12:09 – Why DIY Marketing Still Wins

14:51 – Scaling to $4M with 40% Margins

18:07 – Dealing with Competition & Staying Profitable

20:57 – Understanding ROAS & CAC Like an Operator

23:43 – Ad Campaigns That Actually Convert

27:01 – Lessons from Losing $100K on One Deal

29:49 – Final Advice for Operators & Founders