Bruce Mershon and his wife, Tracey, own and operate Mershon Cattle, a 2000 cow operation in western Missouri. In addition, they purchase and background 4000 yearlings annually. Bruce spent 30 years in the commodity trading world as he grew his family's cattle business.

Bruce currently serves as President of the Missouri Cattlemen's Association. He and Tracey have both been active leaders in their community and with ag organizations on the state and national levels.