How Will the 2024 Election Impact Ad Costs? Strategies for Navigating Rising Advertising Expenses

As the 2024 election approaches, online marketers are keenly aware of the potential spike in Meta ad costs. In today’s episode of The Launch Lounge Podcast, we explore how election years influence advertising expenses and provide actionable strategies to optimize your campaigns despite the possible rise in ad costs.

Here's a sneak peek of what you'll discover in this episode:

• Election Year Ad Dynamics: Learn why ad costs spike during election years, and how this impacts your campaigns. Discover the analogy of the newsfeed as a piece of land and the bidding wars that drive up prices.

• Navigating CPM Changes: Understand the importance of CPM (cost per 1,000 impressions) and how you can monitor its fluctuations. We'll guide you on maintaining stability in your ad performance despite rising costs.

• Strategic Ad Management: Get practical tips on managing your campaigns during this period. From maintaining your unique link click-through rate to ensuring your landing page conversion rate stays strong, we've got you covered.

• Preparing for Black Friday: Election season is just the beginning! Gear up for the holiday shopping frenzy with strategies to capitalize on Black Friday and beyond.

• Stay Ahead with Stability: Discover why keeping your campaigns stable is crucial, and how simplicity can be your secret weapon during these busy times.

Whether you're a seasoned Facebook and Instagram ads pro or just starting out, this episode is packed with actionable tips to help you navigate the ups and downs of running Facebook and Instagram ads during election years. 

Tune in now to equip yourself with the knowledge and tools to tackle this election season head-on!

 

_______________________________

If you have an online courses or coaching business that is already profitable and you’re ready to hire the best ads team to help you scale your business with Facebook and Instagram ads, I want to invite you to apply for one of the openings we have in the agency right now. We’ve opened up two spots for new clients starting on November 1st and we’re actively looking for two coaches or course creators who are ready to open the floodgates of traffic on their profitable funnels so that they can scale to 7 figures faster. 

Go to thelaunchlounge.com/agency right now to apply.