What happens when the hype period is over, the webinar ends, the free thing is done– how do you actually sell more of your product or service? That’s what we cover today in Part 3 of 4 of our Launch series.

I break it down into three segments.

First, gather the ingredients that are required for a successful sales sequence. I explain each one in detail: No-brainer deal, incentive, scarcity, nudging, compassion, connection, and energy.

Next, set up a clear timeline and structure. This typically includes four components: Fast Action, Mid Cart, Close Cart, Down Sell. I go into each one in depth, showing how discounts affect consumer behavior.

Then, develop your social media strategy core elements: Transformation A to B, behind the scenes looks, celebrate new customers, testimonials, list of features, and what makes you unique. I share tips I’ve learned over the years about how to strengthen this part of your digital marketing sales funnel.

Be ready to take some notes! We cover a lot in this episode, including how to measure sales performance.

In this episode, you’ll hear…

1. What ingredients you need for a successful sale
2. The four components of a sale timeline
3. Social media elements to keep your metrics up during a launch

Click here to find the full show notes and transcript for this episode.

RESOURCES:

1. Grab The Ultimate Bundle® on Sale
2. Watch Louise Henry’s “11 Instagram Story Ideas for More Sales” YouTube video.
3. Get notifiied when each episode of On Your Terms® comes out

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER