Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

210 - Retention Strategies for Membership & Recurring Revenue Businesses


Listen Later

We know many of our listeners have some form of recurring revenue in their business model – whether that’s a membership site sharing information, or a repeatable service, a high dollar coaching program, or even a retainer arrangement – these are all recurring revenue models and you want to RETAIN as many of your recurring customers as possible.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon, are diving into their many years of experience with memberships to give you their best ideas and inspiration, sharing 6 specific and powerful membership retention strategies.

And even if you DON’T have a membership, there’s lots here you can map over to your business in terms of client retention, adding value and creating happy customers that refer more people to you!

Listen to this episode to hear more about:

-> The “leaky bucket” problem most memberships have and how to plug the gaps!

-> The power of personal outreach and why you might want to add some 1:1 connection into your renewal process!

-> Tips on how you can customize client interactions that have a high perceived value without taking too much of your time (and why this matters!).

-> How you can use anticipation as one of your most powerful “stick strategies.”

-> How to know if you have enough ‘pain of exit’ built into your membership.

-> Why the right kind of rituals and celebrations can be one of your most effective ways to keep members happy and feeling like they’re making progress (and not wanting to leave!).

-> And much more!

Also Mentioned in This Episode:

-> HerBusiness Marketing Success Mastermind

-> The REACH Retreat in Hawaii

...more
View all episodesView all episodes
Download on the App Store

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That WorksBy HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon)

  • 5
  • 5
  • 5
  • 5
  • 5

5

15 ratings


More shows like Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

View all
HerBusiness by HerBusiness (Host: Suzi Dafnis)

HerBusiness

10 Listeners

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! by Spencer Haws: NichePursuits.com

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

190 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,439 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,578 Listeners

The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

The Tim Ferriss Show

16,048 Listeners

Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

Build Your Tribe | Grow Your Business with Social Media

2,615 Listeners

The Productivity Show by Asian Efficiency

The Productivity Show

505 Listeners

Happier with Gretchen Rubin by Gretchen Rubin / The Onward Project

Happier with Gretchen Rubin

12,892 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,260 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

7,003 Listeners

Huberman Lab by Scicomm Media

Huberman Lab

28,512 Listeners

Chill & Prosper with Denise Duffield-Thomas by Denise Duffield-Thomas

Chill & Prosper with Denise Duffield-Thomas

214 Listeners

We Can Do Hard Things by Glennon Doyle and Audacy

We Can Do Hard Things

41,399 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

19,337 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

85 Listeners