At the time this episode airs, we are just a few short months away from the holiday season, and for Pinterest marketing, the holidays are a crucial time. If you want to work on generating more sales this year, tune into my conversation about creating a digital marketing funnel on Pinterest with Monica Froese.

Monica is a regular guest here on the Simple Pin podcast and a good friend of mine. In this episode, we give you a ton of information to help you, but we also give you two very clear action items that will help you to increase your sales during the holiday season. 

Creating a Pinterest Digital Marketing Funnel to Generate Sales

Generating sales on Pinterest is our topic of the month inside the Simple Pin Collective. We’re diving deep into how you, as a seller of digital or physical products, can get more sales from your Pinterest traffic. 

If you’d like to gain access to the Collective and reap all the benefits of the coaching calls, the mentors, the training, and the support, join us today! And because we know that circumstances change so quickly in our world, you can join and leave at any time. There is no obligation to stay and the door is always open to you. 

While the months of October, November, and December are always heavy sales months, COVID-19 has changed everything. This year, people who would have never shopped online are doing exactly that. 

There will be a lot of confused marketers this year, trying to figure out how to take advantage of these extra shoppers. Our goal today is to help you move from confusion to clarity. I love what Monica says about this:

If you confuse, you lose [sales].

Selling to a Cold Audience on Pinterest

One of the things I have learned so much about from Monica over the last few years is how to handle a cold audience. Monica loves cold audiences on Pinterest. So I asked her to share with us why that is and what she does to engage them.

First, we need to define “cold audience.” When you’re talking about email marketing, a cold audience is those folks who don’t open your emails, don’t engage with your content, etc. But on Pinterest, it’s different. 

Let’s look more closely at a digital marketing funnel using Pinterest. A person who clicks through one of your pins and comes to your website is not familiar with you or your brand. BUT they are actively looking for a solution that you offer. You might call this person a cold audience, but they really aren’t “cold” once they click through. 

The great thing about your Pinterest audience is that they don’t have to know, like, and trust you before they’re willing to come to your site. This differentiates Pinterest from Facebook or Instagram.

On Pinterest, it’s not about you; it’s about your solution to their problem. 

Selling on Social Media vs. Selling on Pinterest

We’ve all had the experience of looking at a product online and then when we open Facebook, we are bombarded with ads for that very product. If you aren’t familiar with marketing, that is what we call retargeting. 

Retargeting ads are a primary way to make sales on social media. The only problem is, selling on social media interrupts the user’s experience on that platform.

People go on the Facebook platform to catch up with their friends and family and there you are, throwing an ad in their face. Or you’re innocently scrolling your IG feed,