You can scatter your marketing across a variety of audiences and hope they'll "hit" someone who can use your services.

Or you can precisely craft your message and aim it at a specific target who represents your ideal client.

The former wastes a lot of time, energy, and money.

The latter is more efficient.

This week, Luke and I offer tips for how to find your ideal client so that you can be more efficient and effective in your marketing.

~ Josh

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