The Launch Lounge Podcast

212. Why Some Ad Creatives Work—And Why Others Fail


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Ever wonder why some ads make you stop scrolling while others just blur by? In this episode, we're diving deep into the world of ad creatives - the good, the bad, and the downright confusing!

 

I'm spilling the tea on:

  • What's working RIGHT NOW in images and videos for ads that convert like crazy 💥

  • The top 3 mistakes to avoid with your ad creatives (trust me, you don't want to make these!)

  • Real examples of ads I stumbled across during my Saturday morning scroll-fest (yes, I actually do this for fun 🤓)

 

Plus, I'm breaking down why some big brands' ads hit the mark while others... well, let's just say they could use some Launch Lounge love!

 

Whether you're a course creator, coach, or just ad-curious, this episode is packed with nuggets to help your ads stand out and convert.

 

So grab your favorite beverage, pop in those earbuds, and let's dive into the wild world of ad creatives together!

 

Visit thelaunchlounge.com/212 to explore the ads discussed in the episode.

 

__________________________

 

Hey, course creators and coaches! 👋

Got a profitable biz and ready to crank things up a notch? We're on the hunt for two awesome humans to join our ad-venture! 🎉

If you're itching to flood your funnels with traffic and zoom to 7 figures faster than a cat video goes viral, we might just be your perfect match!

We've got two VIP spots opening up on November 1st, and our dream team is pumped to help you skyrocket your biz with killer Facebook and Instagram ads.

Wanna throw your hat in the ring? Go to thelaunchlounge.com/agency and apply today. 

Who knows? You might just be our next 7 figure success story! 🌟

______________________________

 

Chapters:

0:00 - Intro and ad creative fascination 

3:05 - Mistake #1: No clear benefits (feat. Vin's masterclass ad) 

7:20 - Mistake #2: Confusing creative (feat. Kintzing Licensing's beach guy)

11:45 - What makes a great ad (feat. AdRoll's abandoned cart guide) 

15:30 - Using the ideal customer's point of view (feat. Toyota Tacoma's cliff-diving truck) 

19:45 - Another not-so-great example (feat. Growth Masters Summit) 

24:15 - Tips for creating better ad creatives 

 

Visit thelaunchlounge.com/212 to explore the ads discussed in the episode.

 

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The Launch Lounge PodcastBy Salome Schillack

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