Our guest today is already a seasoned expert at change, despite only being in her early 20s.

Just before her freshman year of college in 2019, Shyne Webster created her business, Designed by Shyne - a passion project turned clothing brand. But as her business acumen grew, she transitioned into a full-time brand design freelancer and eventually agency owner, offering brand strategy, 1:1 coaching, and even teaching workshops on innovation and design thinking.

After previously pivoting her solo practice into an (anti)agency in 2021 - a concept explained later in the episode - she recently decided to revert back to her freelancing roots while cutting her client work to only six hours a week and testing new service packages that she hasn’t offered before.

In this case study, Shyne gives us a realistic account of how she’s consistently maintained financial stability while exploring evolving passions and new business models. Discover what data prompted her latest pivot, how she's redefining her work to find excitement and personal fulfillment, and the financial baseline she recommends for making drastic moves of your own.

View the transcript for this episode at: https://otter.ai/u/-x2i-XHSYmmKQa4PsmrILzLRN7c?utm_source=copy_url

Connect with Shyne:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

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