It’s hard to believe but it’s already time to start preparing for how you’re going to handle your Pinterest marketing in 2021. Your Pinterest marketing is an investment in your business, and the truth is, Pinterest has changed.

Anybody with an online business who uses Pinterest as part of their marketing plan can tell you that the way we used to do things on the platform just isn’t working as well anymore. Some things, however, have not changed.

Pinterest users are still looking for evergreen solutions to their problems and you have the opportunity to provide that solution.

Let’s face it — people are bored. Because of the pandemic, folks are at home more than ever and looking for something to do. They want to be inspired and encouraged. They are also looking for community, as evidenced by the gaining popularity of story pins, video pins, and the ability to comment on those pins. 

If you want to see success in your Pinterest marketing in 2021, you’re going to want to invest in these five tactics now in order to set yourself up for success in the new year. 

 

5 Smart Ways to Invest in Your Pinterest Marketing in 2021

 

#1. Create the Right Boards (Or Update the Ones You Have)

I know that the importance of Pinterest boards has ebbed and flowed, but they are going to be more important than ever in 2021. 

If you engage with story pins and create them regularly, people are going to be visiting your profile more often. At the end of story pins, the user is encouraged to check out your Pinterest profile and see what else you have to offer. 

You need to decide what you want to be known for. And your boards should all be relevant to the audience you are targeting. 

There was a time when best practice dictated that we create lots of boards covering a wide variety of topics. That is no longer the case. Now, it’s best to have fewer boards that highlight YOUR brand and YOUR content exclusively. 

Related: How to Use Pinterest Group Boards Strategically

And an important note — if you are closely connected with your brand, or you are your brand, avoid creating boards for things you love, do, or dream about. The caveat to that would be if you write about those topics. 

Your goal with Pinterest marketing is to get people to your website to consume your content and purchase your products, not to get lost in your wanderlust or cute quotes board.

#2. Choose the Right Keywords

You can’t just put whatever you like out there on Pinterest and expect to see results. You have to choose the right Pinterest keywords to target your ideal person and audience. 

Keywording on Pinterest is simply adding specific keywords from your niche that allow Pinterest’s algorithm to communicate to your users what your content is about. For example, if I search “modern farmhouse bathroom lights,” I want Pinterest to show me modern farmhouse bathroom lights, not tacos.

If you are in a tight niche, you need to keyword very carefully so that your ideal customer can find your content and products. When they type into the search bar what they’re looking for, you want your content to show up and be the answer to what they need. 

Related: Small Niche Marketing on Pinterest

Pinterest has recently communicated that they are striving to be a platform of positivity.