Building a strong coaching relationship isn’t just about making clients feel comfortable—it’s about creating both rapport and trust. Rapport is the initial connection, that sense of ease and relatability that makes conversations flow effortlessly. But trust is what allows clients to go deeper, take risks, and fully engage in the coaching process. Without trust, even the best rapport won’t lead to real transformation.

In this episode, we’re breaking down the key differences between rapport and trust, why both are essential for effective coaching, and how to cultivate them in every session. You’ll learn the biggest mistakes coaches make that unintentionally weaken trust, as well as actionable strategies to ensure your clients feel safe, supported, and open to growth.

If you’ve ever wondered why some clients stay surface-level or hesitate to take action, it might not be a motivation issue—it could be a trust issue. By the end of this episode, you’ll have the tools to build deeper, stronger connections that help your clients experience breakthroughs and long-term success.

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