Pinning what's important on Pinterest, establishing an Instagram Story series, and tips for understanding engagement.

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Welcome to episode 215 of The Food Blogger Pro Podcast! This week on the podcast, you'll learn how to optimize the time you spend on Pinterest, how to establish an Instagram Story series, how to calculate engagement, and more.

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Let's talk sharing content! In this episode, we're focusing on sharing content on social media. There are so many social media platforms and strategies, and this episode will help you create those processes to help you increase followers and engagement.

First, you'll hear from Kate Ahl, who is one of our Food Blogger Pro experts and who owns a Pinterest management company called Simple Pin Media. She's here to share information about common traits of successful pinners, how to encourage readers to pin your content, and how to control what your readers share on Pinterest.

Then Abby, the Social Media Manager for all of our brands, talks about how we're using Instagram Stories for Food Blogger Pro. We use recurring series to engage our followers and constantly deliver value.

And last, Bjork talks through what engagement actually is and how you measure it. We're always talking about how important engagement is, and he'll help you understand why that is.

In this episode, you'll learn:

• How pins go viral
• When you save vs. when you share on Pinterest
• Common traits of successful pinners
• How you communicate with pinners
• What Pinterest finds most important when you're sharing content
• How to encourage readers to pin your content
• How to force-pin a specific image
• How much you should be pinning
• How Instagram Stories work
• How we structure Stories for Food Blogger Pro
• How engagement works
• How to calculate engagement

Resources:

• Tailwind
• Tasty Pins
• Find pins from your site on Pinterest by using https://www.pinterest.com/source/foodbloggerpro.com/ where you replace foodbloggerpro.com with your URL
• NoPin: How to Tell Pinterest to Not Save an Image
• MiloTree
• Pinterest Developers
• Simple Pin Media
• The Simple Pin Collective
• Simple Pin Podcast
• Food Blogger Pro on Instagram

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].